HNDL Sports Group
Marketing, branding, community engagement, NIL, player representation and player placement. We HNDL all of it, so you can HNDL your game.
About
HNDL Sports Group was founded by Jeremiah M. Williams, CEO & Founder. Before building HNDL, Jeremiah lived the path our athletes are on.
Jeremiah also shares his work as a sports creator at @itsjmwilliams.
Every sports career ends at some point. That's why we believe it matters to teach athletes how to partner with brands and with their communities. Being a professional goes beyond the court or the field. It means developing the community around you.
Community determines who we are, our influence, and our success. Building community makes athletes leaders. At HNDL Sports, we want to build community leaders and athletes who change the narrative and do things differently.
Services
You HNDL your game. We HNDL the rest. Here's how we'd love to support you on and off the court.
Marketing and branding are at the heart of what we do. We help athletes tell their story authentically, shape how they show up for their supporters and community, schools, and brands, and build a name that carries beyond their playing days.
A trusted voice in your corner, helping you understand your options and make decisions with confidence.
Finding NIL opportunities that fit who you are, and keeping them organized and aligned with your goals.
Teaching athletes how to partner with brands, and building collaborations that feel genuine on both sides.
Helping athletes show up for the people around them, because community is what turns athletes into leaders.
Finding schools that fit the athlete's needs and skill set, so the next step is the right step.
Strength, conditioning, speed and agility, with a primary focus on on-court player development, through Truth Sports.
FAQ
Straight answers for athletes, parents and brands. Don't see your question? Just ask.
We literally HNDL everything. Marketing, branding, community engagement, NIL, player representation and player placement. You HNDL your game, and we HNDL the rest, so you can stay focused on getting better.
NIL stands for Name, Image and Likeness. It means athletes can earn from things like brand partnerships, appearances, autographs and social media content. The rules are different depending on your state, your school and your association, so there's no one-size-fits-all answer. We help athletes understand their options and stay within their school and state rules. We're not lawyers, so for legal questions we'll always point you to the right people.
Think of us as a trusted voice in your corner. We get to know you and your goals, then help you look at your options and opportunities so you can make decisions with confidence. You're never going through it alone.
Marketing and branding are our main focus. Beyond that, we offer NIL partnerships, brand collaboration, community engagement and outreach, and player placement, which means finding schools that fit your needs and skill set. Through Truth Sports, we also offer training: strength, conditioning, speed and agility, with most of the work focused on on-court player development. Every athlete is different, so we build around what you actually need.
We work with high school, college and professional athletes, plus younger athletes coming up through the youth level. Parents and families are always welcome to be part of the conversation.
Absolutely. For younger athletes especially, family is a big part of the journey. We're happy to include parents and guardians, answer questions and keep everyone on the same page.
Yes. If you're a brand or business that wants to collaborate with our athletes, we'd love to hear from you. We look for partnerships that feel authentic for both the athlete and the brand.
We're community-first, and authenticity is a trend within HNDL Sports. HNDL was built by someone who has lived the path, from junior college to Division I to pro basketball. We're not just thinking about the next season. We're helping athletes prepare for life after sports, too.
Every sports career ends at some point, so learning to partner with brands and with your community really matters. Being a professional goes beyond the court or the field. Community determines who we are, our influence and our success. Building community makes athletes leaders, and we want to build community leaders who change the narrative and do things differently.
Just reach out. Fill out the contact form, call 616-450-1455 or email jmwilliams@truthsports.us. We'll start with a conversation to learn about you and your goals, then figure out the next step together.
Schools
From Division I to Division II and beyond, our athletes have worked with programs across the country.
Contact
Whether you're an athlete, a parent, or a brand, we'd be glad to hear from you. Book a call, or send a quick note and we'll get back to you.
